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When you think of keys to entrepreneurial success, you may not think immediately of reading. And yet, maintaining a reading schedule and staying on top of trending business books and ideas can be a huge asset to you and your business. Some of the world’s most respected leaders like Bill Gates, Mark Zuckerberg, and Warren Buffett dedicate huge amounts of their time to reading. Why? For starters…
1. You can find answers to your business problems.
In fiction, they say no story is truly original. In business, no problem or challenge is truly original either. Just about any problem you may face as an entrepreneur has likely been dealt with in the past by another entrepreneur. Reading helps you find innovative solutions to those problems before they are able to derail your progress.
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2. Opens you to new opportunities.
The more you read, the more information you acquire. The more information you acquire, the better you’re able to connect dots and discover patterns. As you explore how others have exploited opportunities in other businesses, you may learn how you can also find and use opportunities in your own business.
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3. Helps you make informed choices.
As previously noted, no problem or challenge is unique. Whether you’re dealing with a specific problem or have general questions about where to steer your business, reading will help you make more informed, smarter decisions.
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4. Brings out your creativity.
Innovation is crucial for any business. If you can’t innovate, you can’t grow, and sometimes innovation requires some creativity. Reading can inspire you and help you dig into a creative part of your brain you didn’t know you had.