Tips

The Biggest Mistake People Make About CMOs

March 26, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars sits down with Anna Fieler, CMO of Popsugar, who describes the chief marketing officer position and her personal experiences in the role. Many CMOs focus primarily on data and statistics, but Fieler explains that she […]

Expansion

How a Company Becomes a Thought Leader

The co-founder of Musicbed shares how his company became more than just a place for music licensing. March 27, 2018 2 min read Introducing our new podcast, Problem Solvers with Jason Feifer, which features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy and growing. Feifer, Entrepreneur’s editor […]

Tips

Huawei introduces flagship P20 and P20 Pro to advance its global handset ambitions

Chinese mobile giant Huawei unveiled its new flagship phones today at a splashy ceremony in Paris, as the company moves aggressively to raise its profile outside its home territory. Like nearly all major smartphone vendors, Huawei primarily emphasized advances in the phone’s camera system, including greater use of artificial intelligence to improve photo quality and […]

Miscellaneous

Can Contemporary Art Create Value for Your Brand?

Art isn’t just for decoration. It can also be used as a strategic marketing and branding tool that evokes desire from consumers. As globalization and digital culture redefine luxury and exclusivity, savvy retailers have turned to the art world to enhance customer experiences. According to “Consumer Perceptions of How Luxury Brand Stores Become Art Institutions,” a study published […]