Entrepreneurs

This Mother-Daughter Team Was Building A Thriving Bakery That Served Corporate Events When The Pandemic Hit. Here’s How They’re Pivoting Successfully.

Mother-daughter team Geraldine Keough and Lindsay Smith were living their dream of running their own bakery, The Dessert Ladies in Stirling, N.J., when the pandemic hit. Focused on creating dessert bars for corporate clients—such as Goldman Sachs, Mercedes Benz, the NFL, Prudential and Northwestern Mutual—they suddenly saw orders slow to a trickle, as business events […]

Entrepreneurs

This Creative Entrepreneur Didn’t Want To Spend His Time On Administrative Tasks. He Found A Simple Way To Hand Them Off.

Like many people who start a business after a long corporate career, Wade Forbes wasn’t thrilled with handling the administrative parts of entrepreneurship.   Forbes, co-founder of RedTale Communications in the Baltimore, Maryland area, does “sketchnoting,” where he creates storyboards, illustrations and rich pictures for organizations to capture what is said at their meetings. “I tell […]

Entrepreneurs

Covid Has Direct-To-Consumer Brands Pumping Resources Into Expanded Services, Digital Channels

Bike company Lauf, which recently shifted to a direct-to-consumer business model, provides customers … [+] video call sessions to assist with bike assembly. Lauf Direct-to-consumer brands do not kowtow to Covid-19. While other retailers furlough staff, defer investments and declare bankruptcy, agile DTC and digitally native brands respond by fast-tracking customer engagement initiatives already under […]

Entrepreneurs

A Big Startup Mistake: Hiring The Wrong Head Of Marketing

Getty Getty Talk to young, aspiring marketers and many will glamorize working at startups—no bureaucracy, rapid-fire decision making, fun-and-games type of environment. In contrast, many will disparage large firms—slow, bureaucratic, pain-inducing decision making processes. Yes, you can move faster in a smaller organization but there are a number of new and different challenges that make […]