Expansion

If You’re Not Thinking About Brand Equity, You Should Be. Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. In our hyper-competitive digital age, brand equity is more important than ever. Switching brands is easy and customer reviews are incredibly influential. Brand equity denotes the value of a recognizable brand name, the sway that the company name has with consumers. Well-established companies with positive brand equity […]

Expansion

3 Key Lessons From a Business on the Front Lines of War

Opinions expressed by Entrepreneur contributors are their own. On February 24, 2022, Russia‘s full-scale invasion of Ukraine significantly affected a variety of industries across the globe, pushing more and more businesses to change their operating models and development strategies. Halfpoint Images | Getty Images Currently, many wartorn companies are gradually adjusting to the new realities. […]

Expansion

Are You Doing Enough To Monetize Your Software? Here Are 6 Mistakes Most Companies Make and How To Avoid Them

Opinions expressed by Entrepreneur contributors are their own. If your company is built around a software product, you need to find a way to monetize it. Monetizing your software means finding a way to generate revenue from it — which sounds much more straightforward than it actually is. Most entrepreneurs and product managers struggle to […]

Expansion

The Legal Corner: To Raise, Or Not To Raise? A Lawyer’s Guide For Entrepreneurs Seeking Funds To Grow Their Startups

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. According to a recent survey, approximately 9 out of 10 business startups fail in the first year, and one of the most common reasons for this is a lack of funds. So, are you wondering whether […]

Expansion

SD Centre for Entrepreneurship And GEMS Education Launch New Entrepreneurship Education Courses

You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Dubai-based talent development company SD Center for Entrepreneurship Excellence (SDCEE) has partnered with GEMS Education to offer entrepreneurship courses facilitated in collaboration with the Erasmus Centre of Entrepreneurship from Rotterdam, the Netherlands. Shutterstock Shailesh Dash, founder of SDCEE, pointed out that the demand for […]

Expansion

This Family-Owned Manhattan Jewelry Shop Struggled to Rebuild After 9/11. Today, 2 Sisters Who Run the 46-Year-Old Business Reveal What It Takes to Persevere.

It was 1976 when Milly and Carl Gandia opened Greenwich St. Jewelers in downtown New York City, a block and a half south of the World Trade Center. Over nearly three decades, they built a base of loyal clients who flocked to the shop for repairs and custom pieces. Courtesy of Greenwich St. Jewelers But […]