Tips

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers. Following on the heels of Service Cloud updates, the capabilities focus on personalization, optimization, and improving the relevancy of customer recommendations for […]

A new GamesBeat event is around the corner! Learn more about what comes next.  In-game ad firm Anzu has teamed up with security firm Human Security to bring antifraud protection to Anzu’s platform. Human Security protects against sophisticated bot attacks and fraud. It detects various kinds of fraudulent traffic within Anzu’s programmatic advertising across mobile devices […]

A new GamesBeat event is around the corner! Learn more about what comes next.  IronSource is expanding its tool that enables game developers to more easily examine the quality of ads that run in their mobile games. This is important because no game developer wants to inadvertently hurt a game’s image by monetizing it with […]

A new GamesBeat event is around the corner! Learn more about what comes next.  IBM today announced the launch of new capabilities in Watson Assistant, its platform that lets customers build conversational interfaces into apps, devices, and channels. Thanks to a collaboration with IntelePeer, it’s now easier to set up and test Watson Assistant voice agents. […]

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! ReadyUp, which helps game companies organize fan communities, is going into the Asian market, and it has raised a round from esports company Cyberathlete Professional. The company didn’t disclose the exact amount raised. The San Francisco-based ReadyUp has created a […]

A new GamesBeat event is around the corner! Learn more about what comes next.  Odeeo has raised $1 million in funding to create new kinds of audio ads for mobile games that don’t disrupt gameplay. The Tel Aviv company gives advertisers a chance to be able to connect with gamers via non-disruptive, personalized audio messages […]

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! Forty-one percent of call center agents say that they want AI to tackle complex calls. Yet 40% fear that AI will one day take away their jobs. That’s the finding in a survey released today by AI customer service startup […]

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! Observe.AI, a provider of a platform for analyzing data generated by call centers, revealed today it has acquired ScopeAI, which makes tools that automatically extract insights from customer conversations across chat, email, and social media networks. The acquisition signals a […]

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! Retailers are already preparing for a 2021 holiday ecommerce season that mirrors last year. A recent survey by Radial found that 65% of consumers plan to spend the same as or even more than last year. Radial itself plans to […]

A new GamesBeat event is around the corner! Learn more about what comes next.  In many ways, mobile games have led the way for innovation in advertising. Gamers are quite conscious of advertising, how it can actually benefit them, and what they find intrusive. Developers have long been aware of this and have taken advantage […]

This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that games advertisers are often competing for the same audience, using similar creative strategies. Whether they’re producing many ads to fight fatigue, optimizing successful concepts, or copying the competition, these popular creative […]

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! Liftoff and Vungle have agreed to merge into one company focused on global mobile growth monetization and marketing. The merger will create one of the largest independent mobile app and game growth platforms and target user acquisition, engagement, monetization, and […]

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! Following the Slack acquisition closing on July 21, Salesforce today announced the first set of its features that integrate Slack’s products, including Sales Cloud, Service Cloud, Marketing Cloud, and Tableau. The enhancements are designed to connect employees, customers, and partners […]

All the sessions from Transform 2021 are available on-demand now. Watch now. Playable ads have become the top way to target mobile gamers with advertising, according to mobile marketing firm Zoomd Technologies. The Vancouver, Canada-based Zoomd noted the growth of playable ads, where a player can tap on an ad and immediately start playing a […]

All the sessions from Transform 2021 are available on-demand now. Watch now. Establish your authority and influence as an AI & data thought leader. Share your expertise related to AI & data around low-code, customer experience, the future of work, and more, at the Transform Technology Summits. Attended by executive level technical decision makers, the […]