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January 20, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. In the past year many online merchants and retailers have experienced a dramatic uptick in sales as global lockdowns and a surge in remote working kickstarted an online shopping boom. According to an October forecast by Smart Insights, global retail had been […]
Driving Game Growth & Into the Metaverse Register today to connect with the games industry, join private networking sessions, and hear the latest on driving game growth and the metaverse. January 26-28, 2021 Register for free Presented by Xsolla To successfully launch a mobile game in an increasingly crowded market, you need to think beyond […]
January 18, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Service providers in certain industries — like travel and leisure, for example — have been hit hard by the pandemic. According to an August 2020 survey by the National Federation of Independent Business, 21% of business owners say they’ll permanently shut […]
Driving Game Growth & Into the Metaverse Register today to connect with the games industry, join private networking sessions, and hear the latest on driving game growth and the metaverse. January 26-28, 2021 Register for free Amid a horrible year for everyone, gaming had historic growth in 2020. Market researcher Newzoo estimates all game revenues […]
January 15, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Selling is the most important skill entrepreneurs are obliged to master. After all, the success of a product or service depends on your ability to sell it. Yet for selling to be truly successful, today’s entrepreneurs must be engaged as much […]
January 15, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Is your brand ready to get on board the podcasting train? Great! There is no time like the present to get started, especially in the post-pandemic (and increasingly digital) world. But as with most other new initiatives in the business realm, […]
The 2021 digital toolkit – How small businesses are taking charge Learn how small businesses are improving customer experience, accelerating quote-to-cash, and increasing security. Register Now Jedox, an enterprise performance management (EPM) software maker, has raised a round of funding led by Insight Partners. The company put the figure at somewhere between “$ 100 million […]
Transform 2021 Join us for the world’s leading event about accelerating enterprise transformation with AI and Data, for enterprise technology decision-makers, presented by the #1 publisher in AI and Data Learn More Webflow, a cloud-based no-code website development and hosting platform used by major enterprises such as Allianz, Rakuten, Zendesk, and Dell, has raised $ […]
January 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity endorsement last month, you might think your marketing campaign was a tremendous success. However, if your marketing goals aren’t linked […]
Transform 2021 Join us for the world’s leading event about accelerating enterprise transformation with AI and Data, for enterprise technology decision-makers, presented by the #1 publisher in AI and Data Learn More Pegasystems announced today it has acquired Qurious.io, a provider of a cloud service that analyzes voice calls in real time to enable customer […]
Transform 2021 Join us for the world’s leading event about accelerating enterprise transformation with AI and Data, for enterprise technology decision-makers, presented by the #1 publisher in AI and Data Learn More Quantum Metric, a platform that helps companies improve their websites and apps by gleaning continuous real-time feedback from end users, has raised $ […]
The numbers are in and it’s official: Sony’s PlayStation was the top gaming brand spender on TV advertising for 2020, accounting for over 40% of the industry’s total outlay. All told, 34 brands spent an estimated $ 270.8 million on TV ads, representing a 24% year-over-year decrease. And even though PlayStation was No. 1 for […]
The Federal Trade Commission today announced it has settled allegations that Tapjoy misled its customers and game developers over rewards promised for completing its advertising offers. In a statement from commissioners Rohit Chopra and Rebecca Kelly Slaughter, the FTC said Tapjoy failed to properly police its mobile gaming advertising platform, cheating developers and gamers out […]
January 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. I once had a former manager who wanted us to post, share and comment on any and every cultural moment. He would be outraged when we missed something. He would fill our inboxes and text us screenshots of what other brands and […]
This article is part of a Gaming Insights series paid for by Facebook. We spoke with executives from mobile game developers Kabam, Wildlife Studios, and global technology company AppLovin to better understand how they diversify their marketing strategies. Our discussion with these industry leaders focuses on what diversification means for their companies, how they’ve used […]