Tips

All the sessions from Transform 2021 are available on-demand now. Watch now. Outbrain, which provides recommended web links at the bottom of news stories, raised $160 million at a $1.25 billion valuation in its initial public offering today. The New York-based company sold 8 million shares of common stock on Nasdaq at $20 a share, […]

Join executive leaders at the Data, Analytics, & Intelligent Automation Summit, presented by Accenture. Watch now! Apple critics such as Epic Games CEO Tim Sweeney have complained about Apple’s alleged anticompetitive behavior with the App Store. But Consumer Acquisition’s Brian Bowman has frequently sounded the alarm on Apple’s decision to favor user privacy over targeted […]

Join AI & data leaders at Transform 2021 on July 12th for the AI/ML Automation Technology Summit. Register today. As Apple continues to erode ad targeting capabilities with the privacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary source of revenue is not from advertising, it can change […]

Join AI & data leaders at Transform 2021 on July 12th for the AI/ML Automation Technology Summit. Register today. Artificial intelligence is proving to be most valuable when it is applied to rote, predictable functions. At first blush, this may not sound like an ideal fit for customer relations management (CRM), but keeping customers happy […]

Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. Advertising fraud on mobile applications exploded 50% in the last year, according to a new report from media measurement and data company DoubleVerify. The figures are one of several eye-opening statistics about the current state of media quality […]

Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. Don’t be jealous of that successful gaming app swimming in installs. Your apps about news, retail, food delivery, transportation, and more can join them. Winning today’s ad game requires range and creativity in advertising experiences — something that […]

Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. Measuring sentiment can provide a snapshot of how customers feel about companies, products, or services. It’s important for organizations to be aware: 86% of people say that authenticity is a key factor when deciding what brands they like […]

Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. Google threw more speed bumps at the digital media industry Thursday by announcing it would delay its deadline for third-party cookie deprecation by nearly two years. While the impact will be felt far and wide, it highlights an […]

Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. Mobile monetization firm IronSource, which gets most of its revenues from game companies, said today it will go public through a special purpose acquisition company (SPAC) on Tuesday morning. When the company announced the deal in March, it […]

Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. Now is a great time to make a change. There’s something about the summer air that puts a real pep in your step, so why not really lean into it? You may have been thinking about getting a […]

Elevate your enterprise data technology and strategy at Transform 2021. Playable ads have exploded in popularity over the past few years as a powerful format for game developers to attract and acquire new users. Playable ads represent an innovative form of digital advertising, one that is more immersive and interactive than those of the past. […]

Elevate your enterprise data technology and strategy at Transform 2021. Organizations are beginning to develop, design, and manage their own AI-powered voice assistant systems independent of platforms such as Siri and Alexa. The transition is being driven by the desire to manage the entirety of the user experience and integrate voice assistance into multiple business […]

Elevate your enterprise data technology and strategy at Transform 2021. Zoomers love games. About 86% of Gen Z members use mobile devices as gaming platforms, according to a report by mobile ad and app monetization firm Tapjoy. And Gen Z is also the most likely of all generations surveyed to enjoy other gaming platforms, including […]

Elevate your enterprise data technology and strategy at Transform 2021. Rewarded engagement firm Influence Mobile has acquired Blind Ferret, an ad agency that works with mobile app and game developers. The amount of the deal wasn’t disclosed. The combined companies will be on track to do about $50 million in revenue in 2021. They’re giving […]