We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! The battle to make sense of the relentless stream of telemetry from the advertising world is heating up. Improvado just announced a $22 million […]
Tips
How AI can improve services revenue and customer success
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! The revenue and margin leaks that services businesses never see coming tend to hit their financials the hardest. When there are gaps in customer […]
5 ways AI can help solve the privacy dilemma
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! There is no disputing the privacy trend. It is here. It is unstoppable. And it is one of the few issues in American life that crosses […]
Why you need both consumer data and data management platforms
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! People have a funny quirk: We’re always trying to determine the “best” of something, whether it’s NBA players or data platforms. The truth is, […]
Your marketing approach may be why your customers are blocking you
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Retargeting customers successfully is a challenge every brand marketer encounters. And customer data is arguably the answer, yet preliminary evidence reveals marketers aren’t harnessing this […]
Brands, music and the metaverse
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! On Wednesday, March 2nd Epic Games announced its purchase of Bandcamp and sent ripples of surprise and confusion throughout the gaming and music industries. […]
AWS CMO Rachel Thornton on the future of customer-obsessed marketing in 2022
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Business leaders around the world continue to adjust to the ongoing impact of the pandemic, while also trying to keep pace with rapid technological […]
Get ready for your evil twin
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Earlier this year a chilling academic study was published by researchers at Lancaster University and UC Berkeley. Using a sophisticated form of AI known […]
Why NFTs should be seen as worldbuilding opportunities for brands
Here’s what brands and marketers should learn from thriving NFT communities: NFTs are Web3 access keys to new worlds and franchises.Read More
Tempr raises $5M to reboot user acquisition for mobile marketers
GamesBeat Summit 2022 returns with its largest event for leaders in gaming on April 26-28th. Reserve your spot here! Tempr has raised $5 million for its prediction and automation platform aimed at rebooting the way user acquisition is done by mobile marketers. The Paris-based company raised the money from Adikteev, an app retargeting and cross-promotion […]
SocialFi could empower content creators to break free of brand partnerships
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! There’s an old truism that if you do what you love, the money will follow. For some influencers, that’s proven to be true; the […]
Waiting for the metaverse? The revolution is already here
GamesBeat Summit 2022 returns with its largest event for leaders in gaming on April 26-28th. Reserve your spot here! For those who celebrate Super Bowl ads more than the actual game, the last one could forever be known as the Metaverse Bowl. Facebook and Miller both ran ads featuring and praising the metaverse, while Matthew […]
Top 7 ways to get ahead in m-commerce in 2022
GamesBeat Summit 2022 returns with its largest event for leaders in gaming on April 26-28th. Reserve your spot here! Just as mobile devices have grown in popularity over the years, so has mobile commerce, aka m-commerce. Using a mobile device allows consumers to browse and shop from anywhere, which can increase a customer’s impulse and […]
The critical question about the metaverse that no one is asking
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! As the metaverse becomes an inevitable part of our future, little is discussed about the ethical implications for marketers entering this new frontier. As […]
Why entrepreneurs need a market-integrated, data-driven approach to valuing startups
We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! When you want to sell something, what’s the first thing you do? You find out what the market usually pays and then adjust up […]