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GamesBeat Summit Digital: Influencers talk about the future of influencer marketing

This year GamesBeat Summit 2020 is going to be digital online-only. And right now we’re ready to introduce our next round of speakers as the conference gets closer: Mari Takahashi of Smosh Games, Joshua Ovenshire of Arcade Cloud, MissesMae, and Andrea Rene of What’s Good Games, to talk about the future of influencer marketing.

We’ve added these speakers to the updated agenda, posted below, for the event which will air on April 28 and April 29 as a virtual conference. If you are interested in attending GamesBeat Summit online, please sign up here.

After careful thought about the COVID-19 (Coronavirus) pandemic, we decided not to use centralized studios or physical locations. But we think we can serve our GamesBeat community well with a fully distributed, digital event.

The health and safety of our GamesBeat community, attendees, employees, and sponsors remains our top priority. In this digital event, attendees can watch livestreamed and recorded talks, take part in online networking sessions and digital roundtables, access our gaming partners virtually, and more.

And now unveiling our next session:

GamesBeat Summit - It's a time of change in the game industry. Hosted online April 28-29.

The Future of Influencer Marketing

Mari Takahashi of Smosh Games, Joshua Ovenshire of Arcade Cloud, MissesMae, and Andrea Rene of What’s Good Games, are coming together to talk about the future of influencer marketing.

Mari Takahashi

Above: Mari Takahashi

Mariko “Mari” Takahashi (高橋 真理子 Takahasi Mariko)  is an American YouTuber, former dancer, and long-term member of the Smosh Family. She was the host of Smosh Pit Weekly for all of its original run and for the first four months of its revival. Despite rarely appearing in videos on the main Smosh channel, she became the third most recognized member of Smosh besides Ian and Anthony (until the addition of the rest of the main Smosh cast). Mari has also appeared in various series on Smosh Games, including her own show, Super Mari Fun Time, now called MariCraft.

She competed on the 33rd season of Survivor.

Joshua Ovenshire

Above: Joshua Ovenshire

The Streamy winner and Smosh Games founding member — best known to fans as Jovenshire — has appeared on TBS’s King Of The Nerds and Disney XD’s Gamer’s Guide To Pretty Much Everything. Since the launch of Smosh Games, Joshua has branched off, now sharing thoughts and insights on entertainment news, gaming content, and all things “Geek-Culture” on his YouTube channel TheJovenshire, his Instagram, and Twitter. Joshua also lends his voice to many popular channels and video games. Some of his VO work has been featured on “How It Should Have Ended,” “The Warp Zone,” “Smosh,” and the hit video game “Smite.”

MissesMae

MissesMae is a former nurse turned popular livestreamer.

Above: MissesMae is a former nurse turned popular livestreamer.

Image Credit: MissesMae

Born in Manila, Philippines and raised in Los Angeles, Jonna Mae, better known as MissesMae, is an entertainer and gaming live streamer. A former nurse turned pro-gamer, she is known for playing first-person shooter titles live on Facebook Gaming, primarily playing on PC and PS4. Mae is revered for her charismatic personality and competitive skills.

She has worked with brands such as Turtle Beach, NZXT, and Seagate to name a few. Mae has been previously seen on Jimmy Kimmel Live! (ABC) as well as Bill Nye Saves the World (Netflix).

Andrea Rene

Above: Andrea Rene

Andrea Rene is an on-camera host, producer and writer with an extensive background in creative development, content management, and custom content creation. You can watch and listen to her video game commentary every week on the podcast What’s Good Games, part of the media company of the same name that she co-founded.

She was recently seen hosting EA PLAY, anchoring Facebook Gaming’s Live Studio at E3, and hosting The Nintendo World Championships. You might have seen her moderating panels at conventions like Comic-Con, PAX, or E3 for companies like Square Enix, Ubisoft, or WB. Previously, she was the face of GameStop TV inside U.S. retail locations along with being the copywriter for original, scripted content. She also hosted weekly esports coverage on Yahoo Esports and wrote, produced, and hosted a weekly series on Playboy’s Gamer Next Door. Andrea Rene will also host our Women in Gaming virtual breakfast on April 29.

Event details

GamesBeat Summit Digital will provide the same great content and create digital networking experiences, all available remotely. We’ve very grateful that the overwhelming number of our speakers (which we originally recruited for our physical event) and our sponsors have stayed with us. We hope to live up to their belief in us with our talks around the theme of Dawn of the Next Generation.

We will continue to be proactive in our communication and will follow up with more information about technology platforms and logistics in the coming days. It looks like we’re heading toward an even larger even with about 115 speakers. The schedule is still subject to change. Last week, we announced speakers such as former Blizzard Entertainment president and cofounder Mike Morhaime, Mike Frazzini of Amazon Game Studios, and Nexon CEO Owen Mahoney.

Agenda

Tuesday, April 28, 2020 (all times Pacific time)

9:15 a.m. – 9:30 a.m.

Boss Stage: Introductory remarks by Dean Takahashi, lead writer for VentureBeat’s GamesBeat

9:30 a.m. – 9:45 a.m.

Boss Stage: “Serious money going into esports and gaming: Mergers, acquisitions, and fundraising trends” with Alina Soltys, founder of Quantum Tech Partners

​9:45 a.m. – 10:15 a.m.

Boss Stage: “The rise of new independent publishers” with Michael Worosz, executive vice president for corporate development and independent publishing at Take-Two Interactive, moderated by Michael Metzger, partner at Drake Star Partners

Hero Stage: “The future of gaming is user-generated content” with Matt Curtis, VP of Developer Relations at Roblox

10:15 a.m. – 10:45 a.m.

Boss stage: Owen Mahoney, CEO of Nexon

​Hero Stage: Esports with Neo Liu, head of publishing for Tencent North America; Karim Farghaly of Bandai Namco; and Jacob Navok, CEO of Genvid Technologies; moderated by David Hoppe of Gamma Law

10:45 a.m. – 11:15 a.m.

Boss Stage: Mike Morhaime, cofounder and former president of Blizzard Entertainment, moderated by Seth Schiesel

​Hero Stage: “The Leisure Economy” with John Linden, CEO, Mythical Games

GamesBeat Summit Digital speakers[/caption]

​11:15 a.m. – 11:45 a.m.

Boss Stage: Fireside Chat with Stanley Pierre-Louis, CEO of the Entertainment Software Association, moderated by Keisha Howard of Sugar Gamers

​Hero Stage: “Choose your own adventure: The evolution of storytelling through the next generation” with Gary Whitta of Rogue One: A Star Wars Story, moderated by Tina Amini of IGN

​11:45 a.m. – 12:15 p.m.

Boss Stage: “Gaming’s future as the best form of entertainment,” Jon Goldman of Greycroft and GC Tracker Fund, moderated by Andreea Enache of Blind Squirrel Entertainment

​Hero Stage: “We are who we pretend to be” with Edward Saatchi of Fable Studio, moderated by Dean Takahashi

​12:15 p.m. – 1:00 p.m.

Breakout sessions, Networking Roundtables, Slack Q&A, Community Discussion

1:00 p.m. – 1:30 p.m.

Boss Stage: Scopely co-CEO Javier Ferreira

Hero Stage: “Game investments in the age of the coronavirus” with Ryan McDermott of Resolute Partners Group

​1:30 p.m. – 2:00 p.m.

Boss Stage: “Facebook creative testing: Why the control is so hard to beat” with Brian Bowman, CEO of Consumer Acquisition (solo talk)

Hero Stage: “Using AI for game testing,” with PinkLion CEO Jennifer Bonine (solo talk)

​2:00 p.m. – 2:30 p.m.

Boss Stage: “Console cycles: The old, the new, and the future” with Rob Dyer, chief operating officer at Capcom, moderated by Mike Vorhaus of Vorhaus Advisors

​Hero Stage: “Bulletproofing your brand strategy in the age of influencers” with Doron Nir, CEO of StreamElements

​2:30 p.m. – 3:15 p.m.

Boss Stage: “What to expect in early-stage fundraising” with David Gardner of London Venture Partners; Gregory Milken of March Capital Partners; and Shanti Bergel of Transcend Fund; moderated by David Chang of Asmodee Digital

​2:30 p.m. – -3:00 p.m.

Hero Stage: “Productivity Without Crunch in Game Academia and Industry” with Richard Lemarchand, Associate Professor at USC Games Program, moderated by Brandon Sheffield of Necrosoft Games

​3:00 p.m. – 3:45 p.m.

Hero Stage: Series A/B Panel with Phil Sanderson of Griffin Gaming Partners; Michael Cheung of Makers Fund; Rick Yang of NEA; moderated by Eric Goldberg of Crossover Technologies

3:45 pm – 4 p.m. Hero Stage break

Phil Sanderson of IDG Ventures[/caption]

​3:15 p.m. – 4 p.m.

Boss Stage: “How Thatgamecompany enabled a wholesome community in Sky” with Jenova Chen, Co-Founder of Thatgamecompany

​4:00 p.m. – 4:30 p.m.

Boss Stage: “Building out charity in the games space” with Stephen Machuga of Stack-Up

​Hero Stage: “What games can tell you about people” with Chethan Ramachandran, CEO of Skillprint; moderated by Keisha Howard of Sugar Gamers

​4:30 p.m. – 5:00 p.m.

Boss Stage: “The next generation of multi-dimensional games and large-scale VR development,” with Peter Akemann, CEO at Skydance Interactive, moderated by Mike Minotti of GamesBeat

​Hero Stage: “The Realities of crossplay and managing live services” with Jesse Houston, CEO of Phoenix Labs; moderated by Dean Takahashi

​5:00 p.m. – 5:30 p.m.

Boss Stage: “The Constant of Creativity” with Glen Schofield, Founder of Striking Distance Studios

​Hero Stage: “External Development Stories” with Mihai Pohontu, CEO of Amber Studios

​5:30 p.m. – 7:00 p.m.

Connect with the community online. Join online Q&A, breakout sessions, and try fun and new digital event technology.

​Wednesday, April 29, 2020

8:00 a.m.

Women in Gaming Virtual Breakfast, Presented by Niantic. Speakers include Kellee Santiago of Niantic, Nonny de la Peña of Emblematic Group, and Elizabeth Howard of Aspyr

​9:45 a.m. – 10:00 a.m.

Boss Stage: Opening remarks — Mike Minotti, reviews editor at GamesBeat

​10:00 a.m. – 10:30 a.m.

Boss Stage: “The future of influencer marketing” with Mari Takahashi of Smosh Games; Joshua Ovenshire of Arcade Cloud; moderated by Andrea Rene of What’s Good Games

​Hero Stage: “How to run a great writers room” with Adam Foshko of HBO; moderated by Mark Long of HBO

10:30 a.m. – 11:00 a.m.

Boss Stage: “Recapturing the history of games,” Josh Tsui of Ten Point Oh and Blake Harris, author of Console Wars and A History of the Future; moderated by Dean Takahashi

Hero Stage: Lightning round talks

“Play with My Emotions: A Case for (more) Romance & Sex in Games’ with Zsuzsa James, Team Finland Coordinator for Video Games & Esports; Andrew Maximov, CEO of Promethean AI; Barry Jenkins, CEO of Primal Space Systems and Instant Interactive

​11:00 a.m. – 11:30 a.m.

Boss Stage: “Why gaming will be at the center of the future entertainment universe” with Josh Yguado, Co-Founder & President of Jam City, moderated by Amy Allison of Skydance

​Hero Stage: Fireside Chat with Elan Lee, cofounder of Exploding Kittens; moderated by Theresa Duringer of Temple Gates Games

11:30 a.m. – 12:15 p.m.

Boss Stage: “Experiencing technical difficulty” with Mitch Lasky of Benchmark Capital; moderated by Eric Goldberg of Crossover Technologies

​11:30 a.m. – 12:00 p.m.

Hero Stage: “How game developers can adapt to the world after COVID-19,” with Renee Gittins, Executive Director of IGDA, moderated by Justin Berenbaum of Xsolla

​12:00 p.m. – 12:30 p.m.

Boss Stage: Fireside Chat with Bernard Kim of Zynga; moderated by Patrick Shanley of The Hollywood Reporter

​12:30 p.m. – 1:15 p.m.

Breakout sessions, Networking Roundtables, Slack Q&A, Community Discussion

1:00 p.m. – 1:30 p.m.

Boss Stage: “Gaming has always paved the way in mobile and user acquisition” with Paul Muller, CTO of Adjust; moderated by Dean Takahashi

Hero Stage: “The EVE Effect” with Hilmar Pétursson, CEO of CCP

1:30 p.m – 2:00 p.m.

Boss Stage: “The Metaverse is Coming” with Philip Rosedale of High Fidelity; Matthew Ball of Epyllion Industries; Raph Koster of Playable Worlds; Frederic Descamps of Manticore Games; moderated by Sam Englebardt of Galaxy Interactive

Hero Stage: “The mainstreaming of esports,” panel including Mark Chang, head of gaming and esports at Intel

​2:00 p.m. – 2:30 p.m.

Boss Stage: Fireside chat with Brent Bushnell of Two Bit Circus

Hero Stage: “Strategies for mental wellness in gaming,” speakers John Smedley of Amazon Studios; Mark Chandler of The International Game Summit for Mental Health; and Eve Crevoshay of Take This.

​2:30 p.m. – 3:00 p.m.

Boss Stage: “The real world games of the future: Designing AR/Geospatial/Purposeful games,” with Greg Borrud of Niantic (solo talk)

​Hero Stage: “Diversity and inclusion: How to create virtual and accessible resources for marginalized communities during a pandemic/in the face of uncertainty,” with Nika Nour, Executive Director of IGDA Foundation, moderated by gaming personality Jessica Chobot

​3:00 p.m. – 3:30 p.m.

Eric Schiermeyer is CEO of Blockchain Game Partners.[/caption]

Boss Stage: Fireside Chat with Neil Young, CEO of N3twork, moderated by Bing Gordon of Kleiner Perkins

Hero Stage: Blockchain panel with Sebastian Borget of The Sandbox; Peter Kieltyka of Horizon Blockchain Games; and Eric Schiermeyer of Blockchain Game Partners; Taehoon Kim, CEO of nWay; moderated by James Zhang of Concept Art House

​3:30 p.m. – 3:45 p.m.

Breakout sessions, Networking Roundtables, Slack Q&A, Community Discussion

​3:45 p.m. – 4:15 p.m.

Boss Stage: “Games M&A: Open for business” with Michael Chang of NCSoft; Nick Tuosto of LionTree; and Affan Butt of Aream & Co.; moderated by Mark Stevens of Fenwick & West LLP

​Hero Stage: Asia Gaming Panel with Bill Wang of Giant Network; Amy Huang of Mattel163; Cynthia Du of Cocos; Jeff Lyndon of iDreamSky; moderated by Lisa Cosmas Hanson of Niko Partners ​

4:15 p.m. – 4:45 p.m.

Boss Stage: “Working backward from the players: Amazon’s approach to games,” with Mike Frazzini, vice president of Amazon, moderated by Dean Takahashi

Hero Stage: “Player behavior: Your secret growth tool,” with Carlos Figueiredo of Two Hat Security, Clara Siegel of Facebook, and Kim Voll of Stray Bombay; moderated by Kate Edwards of The Global Game Jam

​4:45 p.m. – 5:15 p.m.

Lisa Cosmas Hanson is managing director at Niko Partners.

Boss Stage: “eSports and GaaS in Asia Pacific” with Tim Guhl of Singtel; moderated by Lisa Cosmas Hanson of Niko Partners

Hero Stage: “The future of world-building and narrative in games” with Danny Bilson, Chair, Interactive Media, Games Division at USC​, moderated by Peter Levin of Griffin Gaming Partners.

5:15 pm – 5:45 pm

Boss Stage: To be announced

​Hero Stage: To be announced

​5:45 p.m.

Connect with the community online. Join online Q&A, breakout sessions, and try fun and new digital event technology.

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