The co-founder of Musicbed shares how his company became more than just a place for music licensing.
2 min read
Introducing our new podcast, Problem Solvers with Jason Feifer, which features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy and growing. Feifer, Entrepreneur’s editor in chief, spotlights these stories so other business can avoid the same hardships. Listen below or click here to read more shownotes.
When Daniel McCarthy cofounded the music-licensing company Musicbed, he had a big idea: “I don’t want customers to just think about Musicbed when they think about music licensing. I want them to think about Musicbed when they’re trying to get inspired.” Accomplishing that would require a lot of experimentation, spending money with no sure ROI, and launching (and closing) a magazine.
Related: How Do You Find Your First Customers?
In this episode, we map how Musicbed became more than just the sum of its product.
Thanks to our sponsor:
Small business never stops moving, so Dell’s US-based Small Business Advisors are trained to keep up. Just call 877-BUY-DELL to get connected. You’ll get tailored solutions you can trust, from an advisor who knows your business — like which Dell PCs with Intel® CoreTM processors are right for you. That way, you can focus on your business and leave the tech questions to Dell.