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Opinions expressed by Entrepreneur contributors are their own. We’re just over one month into 2023, and we’ve already seen a lot: Changes and layoffs in big tech, ChatGPT and a gathering storm of economic uncertainty. There’s no doubt that inflation is an overarching player here. Forty-seven percent of business owners believe that inflation will be […]
You don’t have to be great at holding an audience like Jimmy Fallon. You just have to be you. October 27, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now […]
October 23, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those decisions whether or not to manage your marketing campaigns with in-house teams […]
Automation and Jobs Read our latest special issue. Open Now Mobile measurement firm AppsFlyer said Facebook held the No. 1 spot in mobile advertising, followed by Google and Unity Ads in the first half of 2020, according to the company’s biannual Performance Index study. This is the 11th edition of AppsFlyer’s index. While Facebook is […]
Automation and Jobs Read our latest special issue. Open Now Apple’s decision to require users to opt-in to its IDFA tracking has understandably disrupted the ad tech ecosystem. Its new measures, albeit now delayed until “early” 2021, ignore current initiatives from the IAB around transparency and privacy-first best practices. The IAB-led initiatives I’m referring to include […]
August 5, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. If you’re among the nearly 90 percent of U.S. consumers taking in more media now than you were pre-crisis, you’ve probably also seen a barrage of new video ads from brands hoping to get your attention (and your purchasing dollars). Can you name one […]
Presented by Consumer Acquisition We’ve all seen big changes in user acquisition (UA) advertising in the last few years. Artificial intelligence (AI) is automating more and more of media buying, as the best practices outlined in Facebook’s Structure for Scale framework demonstrate. As a result, the AI optimizing ad platforms has gotten better and better […]
Although estimated TV ad spend slightly increased from the previous 30-day period, the gaming industry saw a 22.26% decline in total ad impressions from mid-May to mid-June vs. mid-April to mid-May. PlayStation overtook Nintendo as the most-seen brand, and together the two accounted for nearly 80% of the industry’s total TV ad impressions. GamesBeat has […]
(Reuters) — Several U.S. civil rights groups called upon some of the world’s largest companies to pause advertising on Facebook in July, saying the social network is not doing enough to stop hate speech on its platforms. The groups, which include the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League […]
Learn trends, tools, ad sales, programmatic advertising, and more. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 9, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small […]
Marketing solutions provider Stirista today announced that it raised $ 13 million, which it plans to put toward “relevant” acquisitions and the expansion of its leadership team. It comes as the company — which counts Great Clips, Weight Watchers, Aol, Oracle, and Verizon among its customers — experiences double-digit growth for the 11th year in […]
AppsFlyer announced it can measure the results of in-app advertising on Facebook gaming campaigns, tracing the growth of revenue associated with a group of users for an app or game to the advertisement that attracted them. By doing this, ApsFlyer and the Facebook Audience Network are able to calculate the return on advertising spending for […]
Last week, the Better Business Bureau’s National Advertising Division blasted Verizon for misleading customers with 5G advertisements that exaggerated the scope of the carrier’s network — a move triggered by rival AT&T. Today, AT&T is being held accountable for its own misleading 5G marketing, as the BBB has recommended that the carrier stop its controversial […]
May 19, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. With at least 150 million monthly listeners in the U.S. alone, it’s no surprise that everyone from global brands to small businesses are turning to podcasts as their next key advertising investment. After all, podcast ads are, for the most part, native — and native […]