How Mismanaging Marketing Causes Many Startups To Fail (And How To Manage Marketing Better)

Share to Facebook Share to Twitter Share to Linkedin Getty getty Startup failure is well documented. According to Matt Hirst, Partner at West, a venture studio that specializes in designing, building, and launching brands, a key reason startups fail is because they undervalue marketing. Below, I share Hirst’s insights on the marketing problem so many […]


Fight for Your Franchise Challenge, Week 7: Make Better Decisions With the Three Decision Lens Strategy

Every decision made by any leader impacts the overall brand and all of its parts.  May 18, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. We are in the strategy-implementation phase of the Fight for Your Franchise Challenge focusing on real-world leadership skill development. This week, our strategy is one of my most powerful […]