Tips

Sitecore acquires Boxever and Four51 to give marketers a better view of every customer

Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. Sitecore, a provider of digital experience management software, this week announced it has entered into definitive agreements to acquire Boxever, whose customer data platform (CDP) is accessed via the cloud, and Four51, which offers an ecommerce platform invoked using application […]

Expansion

Are You an Influencer? Then You Better Understand These 5 Key Audience ‘Tudes.

Turns out size does matter. But so does intelligence. March 4, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop The right people with influence begin to emerge when […]

Miscellaneous

How Women’s Authentic Leadership Can Impact Companies for the Better

Peggy Shell, an Entrepreneurs’ Organization (EO) member in Colorado, is founder and CEO of Creative Alignments, a time-based recruiting agency providing a cost-effective alternative to traditional recruiting with a unique, client-centric approach. We asked Peggy about the changing face of female leadership. Here’s what she shared.  When I first started in the business world, female leaders wore pantsuits and assumed […]

Expansion

5 Tips for Entrepreneurs to Better Serve Their Potential Customers

October 31, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. If McKinsey & Company insights from July are any indication, consumers have rediscovered their power in the pandemic. Due to a combination of product shortages, economic and job concerns, along with a general willingness to change their purchasing behaviors, 75 percent of shoppers […]

Entrepreneurs

How Mismanaging Marketing Causes Many Startups To Fail (And How To Manage Marketing Better)

Share to Facebook Share to Twitter Share to Linkedin Getty getty Startup failure is well documented. According to Matt Hirst, Partner at West, a venture studio that specializes in designing, building, and launching brands, a key reason startups fail is because they undervalue marketing. Below, I share Hirst’s insights on the marketing problem so many […]