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Head of Special Operations at Dr. Bronner’s, Gero Leson has been an integral part of the team, building fair trade and organic supply chains for the popular soap brand around the world. In his new book, Honor Thy Label, he shares in detail the journey of redesigning regenerative supply chains, the ups and downs of […]
When Colby Barr and his co-founder Ryan O’Donovan started a coffee company, Verve Roasters, in 2007, there were only two other similar businesses — Blue Bottle and Ritual. “We were the third third wave roaster, at least here in California,” jokes Barr. Today, they’re part of a $ 35 million global specialty coffee industry that’s […]
Building trust in your brand is a must. In fact, in 2020 a whopping 82% of customers surveyed said that trust in a company is important to them. Consumers want to know they can trust a brand before they fork over their money. The more trust you can cultivate in your brand, the more customers […]
Entrepreneurs are some of the world’s most innovative, motivated and influential people. Building a company from the ground up takes a special kind of vision and determination. There’s a lot that can be learned from following their journeys. Entrepreneurship isn’t without its obvious struggles, though. Raising capital, gaining market share and creating a profitable organization […]
February 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. All you need is an idea, a little grit, and an empty garage to launch a global brand. Right? That’s the story we’ve happily internalized for years. Perhaps it explains why ideas like Juicero and MoviePass not only saw the light of day but were generously funded […]
February 25, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website showcasing her past work and detailing her capabilities. But first, […]
February 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some key figures: 85% of businesspeople use […]
February 15, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. What if I asked you right now what your business does? And what if I told you that you only have 30 seconds to land that perfect elevator pitch? Would you be able to do it? If you hesitated, let me […]
Kathryn Duryea didn’t want Ikea dishes, and she didn’t want fancy china. And she bet other people her age felt the same. March 10, 2020 4 min read This story appears in the March 2020 issue of Entrepreneur. Subscribe » The tableware industry is enormous and old — a $ 7 billion space dominated by […]
How savvy entrepreneurs can bring veritas to the vino industry. January 25, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Always harbored a desire to enter the wine industry, but concerned you need special training and a grape-squishing background to be a success? Brice Baillie, recently named a 2020 leader by “Wine Business […]
Can eco-friendly clothes be made at an affordable price? This is the ultimate question in the industry, and one of the biggest frustration points for people who want to participate but cannot afford steep price tags. There’s also the worry that can you actually make clothes ethically at a reduced priced? One California company hopes […]
What do you when you have an upset customer? Show empathy and listen. January 21, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Being in business and handling all that comes with it to ensure your product’s services are doing what you promise to your customers, you will sometimes encounter unsatisfied customers. […]
January 20, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. It goes without saying that the 2020 quarantine made for a seismic shift in consumer behavior. The market has quickly morphed to an online-first mentality. This has created a huge opportunity for entrepreneurs across the globe to create digitally native product brands. Related: Macy’s […]
A strong social media presence is the foundation from which you can build a world-conquering brand. January 10, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As per the Digital 2020 July Global Snapshot, nearly half of the world is on social media. Today, to build a personal brand, there’s nothing quite […]
Dr. Phil McGraw is one of the hardest-working and highest-paid talents in Hollywood. His hit TV show, Dr. Phil is going strong in its 19th season, still featuring his signature comment to people who may be making questionable life choices, “So how’s that workin’ for ya?” Although there are entertaining aspects of the show, the overarching […]