Tips

5 Most Successful Video Marketing Tactics Brands Are Using to Grab Eyeballs and Convert Customers

February 27, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The world is still reeling over the impact of Covid-19 with many businesses counting their losses. Corporate brands have been greatly affected as the majority of them have a brick-and-mortar structure. The commencement of Covid-19 vaccinations is the long-awaited light at […]

Entrepreneurs

Amazon Was One Of The First Online Brands We Ever Launched. Insights On How To Do Digital Company Branding Right

If you are an entrepreneur, small business owner or marketer today, with respect to branding, you probably are thinking that you can’t really observe an “online only” company. Well, maybe you can. When our marketing agency landed the Amazon account, we were experienced marketers and branding experts. But do you know what we had not […]

News

Amazon launches Alexa Custom Assistant to let brands build their own voice assistants

The 2021 digital toolkit – How small businesses are taking charge Learn how small businesses are improving customer experience, accelerating quote-to-cash, and increasing security. Register Now Amazon today launched Alexa Custom Assistant, a product that allows automakers and device manufacturers to create intelligent assistants built on the AI technologies powering Alexa. It marks the first […]

Tips

Marketing Strategies to Boost Your Brand’s Authority Effectively and Ethically

December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated thumbnails to downloading software and buying products with totally misleading ads, unethical marketing is becoming a sad feature of today’s advertising.    The intersection between ethics […]

Tips

4 Branding Tips From Gary Vaynerchuk and Entrepreneurs Who Built Brands the World Can’t Ignore

November 30, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. The pandemic has created the most competitive digital landscape the world has ever seen. Whether for your company or for yourself, it’s never been more crucial to build your personal brand. To sell yourself to a world of customers reluctant to spend, […]

Tips

Attention Brands: Kindness Sells

Consumers show increased loyalty to brands that are actively engaged in doing good for the world. November 25, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As customer needs and habits change, brands have the added responsibility to be able to mirror their customer’s personality to stay relevant in their purchase […]