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February 27, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The world is still reeling over the impact of Covid-19 with many businesses counting their losses. Corporate brands have been greatly affected as the majority of them have a brick-and-mortar structure. The commencement of Covid-19 vaccinations is the long-awaited light at […]
If the past year has proven anything, it’s the importance of positive messaging. 2020 shifted the public relations landscape in ways that were impossible to predict. In some ways, it’s getting harder than ever to say anything meaningful without someone, somewhere, rising up to call you out. Pay attention to these five industry trends in […]
February 3, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. As part of the management team of several creative agencies throughout my career, I can remember having conversations about whether we could afford to take on a small, low-paying client that wanted us to help them establish and effectively amplify their brand. […]
If you are an entrepreneur, small business owner or marketer today, with respect to branding, you probably are thinking that you can’t really observe an “online only” company. Well, maybe you can. When our marketing agency landed the Amazon account, we were experienced marketers and branding experts. But do you know what we had not […]
February 1, 2021 7 min read I once hosted a podcast called Pessimists Archive. It gained a large and loyal listenership and got lots of media coverage. That success helped me ignore a problem I knew about but just wished would just go away: The show’s name was turning people off. I first heard about it […]
The 2021 digital toolkit – How small businesses are taking charge Learn how small businesses are improving customer experience, accelerating quote-to-cash, and increasing security. Register Now Amazon today launched Alexa Custom Assistant, a product that allows automakers and device manufacturers to create intelligent assistants built on the AI technologies powering Alexa. It marks the first […]
The numbers are in and it’s official: Sony’s PlayStation was the top gaming brand spender on TV advertising for 2020, accounting for over 40% of the industry’s total outlay. All told, 34 brands spent an estimated $ 270.8 million on TV ads, representing a 24% year-over-year decrease. And even though PlayStation was No. 1 for […]
January 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. I once had a former manager who wanted us to post, share and comment on any and every cultural moment. He would be outraged when we missed something. He would fill our inboxes and text us screenshots of what other brands and […]
December 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. 2021 promises a return to a semblance of normalcy, and this is one reason to be excited about the new year. As 2020 ends, many businesses are left counting their losses and re-strategizing for 2021. 2020 was not easy for anyone, but […]
December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated thumbnails to downloading software and buying products with totally misleading ads, unethical marketing is becoming a sad feature of today’s advertising. The intersection between ethics […]
There is no doubt that 2020 has been a tough year, but many small retailers are finding ways to acknowledge the situation with masked Santa holiday ornaments and memorabilia. December 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that 2020 has been a strange year. If you’re […]
November 30, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. The pandemic has created the most competitive digital landscape the world has ever seen. Whether for your company or for yourself, it’s never been more crucial to build your personal brand. To sell yourself to a world of customers reluctant to spend, […]
Consumers show increased loyalty to brands that are actively engaged in doing good for the world. November 25, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As customer needs and habits change, brands have the added responsibility to be able to mirror their customer’s personality to stay relevant in their purchase […]
October 21, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. In these times of divisive politics, social unrest, and massive protesting, brands are taking note and including more diversity in their messaging. Many businesses are putting out social justice messages that are intended to show allyship, but if we were to […]
October 16, 2020 12 min read Opinions expressed by Entrepreneur contributors are their own. Consider the word “husky.” For some, the word conjures a majestic, white, fluffy-furred, blue-eyed dog. For me, it’s a painful memory about body type. I was a “husky” kid. When I’d had enough of the jabs from other kids, I decided […]