Entrepreneurs

His Mother’s Hospital Couldn’t Find PPE, So This Entrepreneur Started A Company To Sell It

Last March, as Covid-19 started to hit the country hard, Arnold Thorstad’s mother told her serial entrepreneur son about severe shortages of N95 masks at the Chicago hospital where she worked. “It really scared me,” says Thorstad. So he decided to tap his entrepreneurial savvy, plus his global supply chain relationships, and do something about […]

Entrepreneurs

Amazon Was One Of The First Online Brands We Ever Launched. Insights On How To Do Digital Company Branding Right

If you are an entrepreneur, small business owner or marketer today, with respect to branding, you probably are thinking that you can’t really observe an “online only” company. Well, maybe you can. When our marketing agency landed the Amazon account, we were experienced marketers and branding experts. But do you know what we had not […]

Miscellaneous

How to ensure your company isn’t left behind in the age of digital transformation

2020 has been transformative to say the least, and that cuts much deeper than a new generation of people discovering Fleetwood Mac. In our daily discourse, we have conveniently coined anything change-related as digital transformation. As we happily turn the page on 2020, companies are thinking about how to leverage digital transformation in 2021 and […]