Entrepreneurs

This Mother-Daughter Team Was Building A Thriving Bakery That Served Corporate Events When The Pandemic Hit. Here’s How They’re Pivoting Successfully.

Mother-daughter team Geraldine Keough and Lindsay Smith were living their dream of running their own bakery, The Dessert Ladies in Stirling, N.J., when the pandemic hit. Focused on creating dessert bars for corporate clients—such as Goldman Sachs, Mercedes Benz, the NFL, Prudential and Northwestern Mutual—they suddenly saw orders slow to a trickle, as business events […]

Entrepreneurs

Storytelling In The COVID-19 Era: The Power–And Delicate Nature–Of Corporate Communications

The work of communications professionals has gotten tricky in this unprecedented time; yet its power has grown as well. At its best, corporate communications is a force for helping people navigate the challenges and changes brought on by the pandemic.   To gather insights on the craft of communications generally and within the current economic and […]