Covid Has Direct-To-Consumer Brands Pumping Resources Into Expanded Services, Digital Channels

Bike company Lauf, which recently shifted to a direct-to-consumer business model, provides customers … [+] video call sessions to assist with bike assembly. Lauf Direct-to-consumer brands do not kowtow to Covid-19. While other retailers furlough staff, defer investments and declare bankruptcy, agile DTC and digitally native brands respond by fast-tracking customer engagement initiatives already under […]