Expansion

3 Ways to Create Buzzworthy Social Media Images

August 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available August 25 via Entrepreneur Press. Pre-order now from Amazon | Barnes & Noble | Apple Books. Images rule on social media. If you don’t have a great […]

Miscellaneous

Can Contemporary Art Create Value for Your Brand?

Art isn’t just for decoration. It can also be used as a strategic marketing and branding tool that evokes desire from consumers. As globalization and digital culture redefine luxury and exclusivity, savvy retailers have turned to the art world to enhance customer experiences. According to “Consumer Perceptions of How Luxury Brand Stores Become Art Institutions,” a study published […]