Entrepreneurs

This Creative Entrepreneur Didn’t Want To Spend His Time On Administrative Tasks. He Found A Simple Way To Hand Them Off.

Like many people who start a business after a long corporate career, Wade Forbes wasn’t thrilled with handling the administrative parts of entrepreneurship.   Forbes, co-founder of RedTale Communications in the Baltimore, Maryland area, does “sketchnoting,” where he creates storyboards, illustrations and rich pictures for organizations to capture what is said at their meetings. “I tell […]

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Get Creative With Your Communication

The CEO and co-founder of the startup Sendoso talks about how his sales experience inspired him to create the leading sending platform. July 19, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Kris Rudeegraap is the CEO and co-founder of Sendoso, a “sending platform” that helps sales teams deliver gifts and items […]

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Creative is king: UA advertising creative trends in 2020

Presented by Consumer Acquisition We’ve all seen big changes in user acquisition (UA) advertising in the last few years. Artificial intelligence (AI) is automating more and more of media buying, as the best practices outlined in Facebook’s Structure for Scale framework demonstrate. As a result, the AI optimizing ad platforms has gotten better and better […]

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Mintegral launches playable ad creative platform Playturbo

Mintegral and its in-house creative studio, Mindworks, have launched playable ad platform Playturbo to help attract players to discover mobile apps and games. The Beijing-based Mintegral is a mobile interactive advertising platform, and it’s adding a new playable ad creative platform that enables advertisers to customize their playable ads with significant flexibility. The main benefit […]