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March 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2012, a joint research team from Columbia University, MIT and Harvard released a paper titled, “Who Lives in the C-Suite?” In the paper, authors came across the statistic that the average number of managers reporting directly to a CEO had doubled in a […]
March 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-row seat to the challenges, but […]
Data: Meet ad creative From TikTok to Instagram, Facebook to YouTube, and more, learn how data is key to ensuring ad creative will actually perform on every platform. Register Now Presented by DocuSign To improve operational efficiency, customer experience, and your bottom line, you need to build your digital toolbelt. In this VB Live event, […]
If you are an entrepreneur, small business owner or marketer today, with respect to branding, you probably are thinking that you can’t really observe an “online only” company. Well, maybe you can. When our marketing agency landed the Amazon account, we were experienced marketers and branding experts. But do you know what we had not […]
Transform 2021 Join us for the world’s leading event about accelerating enterprise transformation with AI and Data, for enterprise technology decision-makers, presented by the #1 publisher in AI and Data Learn More Quantum Metric, a platform that helps companies improve their websites and apps by gleaning continuous real-time feedback from end users, has raised $ […]
To make digital strategies to truly succeed, employ a human-centric approach. December 22, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As a business professional, it’s pretty easy to rationalize putting your digital transformation into play today. Not only does it allow better productivity and cost-saving, but it’s also an essential […]
December 7, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing is the most effective way to reach your target audience, drive targeted traffic to your website, generate quality leads, and ultimately, close sales. To create a digital marketing strategy that will foster business growth, it is key to understand […]
2020 has been transformative to say the least, and that cuts much deeper than a new generation of people discovering Fleetwood Mac. In our daily discourse, we have conveniently coined anything change-related as digital transformation. As we happily turn the page on 2020, companies are thinking about how to leverage digital transformation in 2021 and […]
This 22-hour bundle covers social media, email, SMS, and much more. December 6, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. More […]
October 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media. The era of the banner ad is dying out, […]
With offices closed, every company is trying to figure out what to do about their holiday parties. As someone who is still running large digital events every week, I have received countless emails asking what to do. For many, holiday parties feel like work obligations to spend an evening avoiding your drunk coworkers. Instead, you […]
November 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Saying that we live in a “digital age” may feel a bit cliche, but there’s no denying that the internet and social media have revolutionized the way we interact. Survey data from the Pew Research Center reveals that 81 percent of Americans […]
November 3, 2020 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This story originally appeared on Medialab_UP By Vanessa Priego Emily in Paris , the new Netflix original series, premiered its first season and from the first chapter, the internet exploded. From […]
September 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Starting a new business comes with unique challenges, and those first years are essential to your long-term success and growth. If you’re starting a digital marketing agency, you will run into specific challenges and may make some of these common mistakes. Here’s […]
September 18, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Millions of people are now working from home, a number that skyrocketed in March as the current global crisis spread across the United States. Many businesses are realizing that remote work can still be efficient, sometimes even more efficient, than working […]