Expansion

5 Things Market Researchers Can Learn From Marketers

February 26, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve talked to anybody in marketing recently, you’ll know how central customer experience is. Innovative companies have sophisticated Customer Experience Management (CEM) systems to track just about every customer interaction, allowing them to measure fast-changing attitudes and opinions on a […]

Expansion

3 Ways to Dominate Your Market

January 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. My area of expertise is in leadership development using the philosophy of Lean Six Sigma, in other words “process improvement strategies”.  Now join me on the journey I call A Tale of Two Companies: One business allowed its workers to be engaged by making improvements that […]

Expansion

‘The Alignment Factor’: Market Alignment With Segmentation and Differentiation

October 29, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. This is the second in an exclusive series of articles from Total Alignment authors Riaz Khadem and Linda Khadem titled “The Alignment Factor.” Check back in every Thursday for new installments.  Businesses small and large are being impacted by the pandemic, and entrepreneurs are not […]

Tips

How to Market to Consumers At Home

July 20, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Even when the country starts opening up in earnest, people may continue staying at home more often out of an abundance of caution. The nationwide shutdown has necessitated some creativity for business owners, who must pivot their marketing efforts. How does your product […]