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The 2021 digital toolkit – How small businesses are taking charge Learn how small businesses are improving customer experience, accelerating quote-to-cash, and increasing security. Register Now Soci, a platform that helps brick-and-mortar businesses deploy localized marketing campaigns, has raised $ 80 million in a series D round of funding led by JMI Equity. The raise […]
How’s your TV watch time been? Don’t sugarcoat it – you know it’s been more than usual. With nothing to go out and do and all the reasons in the world to stay home, our TVs have kept us more engaged than ever. As entrepreneurs are constantly looking for opportunities in the midst of confusion […]
January 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity endorsement last month, you might think your marketing campaign was a tremendous success. However, if your marketing goals aren’t linked […]
This article is part of a Gaming Insights series paid for by Facebook. We spoke with executives from mobile game developers Kabam, Wildlife Studios, and global technology company AppLovin to better understand how they diversify their marketing strategies. Our discussion with these industry leaders focuses on what diversification means for their companies, how they’ve used […]
December 7, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing is the most effective way to reach your target audience, drive targeted traffic to your website, generate quality leads, and ultimately, close sales. To create a digital marketing strategy that will foster business growth, it is key to understand […]
December 7, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Since the proliferation of online advertising, marketing has become a staple of any good business plan. While not all marketing strategies depend on Internet ads, they do represent a large portion of online promotion and marketing strategies. In any case, having […]
December 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable — […]
In this climate, every marketing tip can make or break a business. Find out more on affordable marketing tips that every startup should know. December 27, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing might not appear to be the most pressing thing to work on, especially when you’re in an […]
December 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. 2021 promises a return to a semblance of normalcy, and this is one reason to be excited about the new year. As 2020 ends, many businesses are left counting their losses and re-strategizing for 2021. 2020 was not easy for anyone, but […]
December 22, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a digital world that’s supersaturated with ads, great design makes an […]
Kenshoo, a provider of a platform for managing marketing campaigns, yesterday announced its intent to acquire Signals Analytics, which provides a service for collecting unstructured consumer data that allows marketers to model campaigns using AI technologies. Signals Analytics counts organizations including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, and Mars as its customers. […]
December 18, 2020 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. In recent months, ecommerce penetration in Mexico has been 39%, with a growth projection of 55% by the end of the year. As […]
Share to Facebook Share to Twitter Share to Linkedin Frederick Penney has embraced unconventional marketing tactics for his law practice. Provided Radio shows and race cars aren’t typically what come to mind when one thinks about law firm marketing. But Northern California “super lawyer” Frederick Penney has made use of both when it comes to […]
December 16, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. In business, being the trusted authority in your space is the best way to earn your customers’ trust. Or is it the other way around? Do you become an authority in your space by earning the trust of your customers and […]
December 15, 2020 5 min read This story originally appeared on ValueWalk Business is ever-changing, and so are the marketing strategies that drive business growth and success. Change is certainly inevitable. The COVID-19 pandemic made this very apparent with many brick and mortar businesses left with no choice but to digitize operations. And this is where innovation […]