Soci raises $80 million to power data-driven localized marketing for enterprises

The 2021 digital toolkit – How small businesses are taking charge Learn how small businesses are improving customer experience, accelerating quote-to-cash, and increasing security. Register Now Soci, a platform that helps brick-and-mortar businesses deploy localized marketing campaigns, has raised $ 80 million in a series D round of funding led by JMI Equity. The raise […]


How top game developers diversify their marketing strategy in a competitive landscape

This article is part of a Gaming Insights series paid for by Facebook. We spoke with executives from mobile game developers Kabam, Wildlife Studios, and global technology company AppLovin to better understand how they diversify their marketing strategies. Our discussion with these industry leaders focuses on what diversification means for their companies, how they’ve used […]


Kenshoo acquires Signals Analytics to supplement its AI-powered marketing platform

Kenshoo, a provider of a platform for managing marketing campaigns, yesterday announced its intent to acquire Signals Analytics, which provides a service for collecting unstructured consumer data that allows marketers to model campaigns using AI technologies. Signals Analytics counts organizations including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, and Mars as its customers. […]


Marketing A Conventional Profession In Unconventional Ways: An Interview With Lawyer Frederick Penney

Share to Facebook Share to Twitter Share to Linkedin Frederick Penney has embraced unconventional marketing tactics for his law practice. Provided Radio shows and race cars aren’t typically what come to mind when one thinks about law firm marketing. But Northern California “super lawyer” Frederick Penney has made use of both when it comes to […]


How Innovation is Changing Marketing; Interview With Marketing Expert John Bertino

December 15, 2020 5 min read This story originally appeared on ValueWalk Business is ever-changing, and so are the marketing strategies that drive business growth and success. Change is certainly inevitable. The COVID-19 pandemic made this very apparent with many brick and mortar businesses left with no choice but to digitize operations. And this is where innovation […]