Entrepreneurs

Want To Digitally Transform Your Business? Start With Social Media

Digital transformation continues to be a marketing buzzphrase in 2021, and for good reason. Survey data shows that a whopping 70% of businesses chose to step up or maintain their spending on digital transformation during the pandemic. Fifty-eight percent of businesses that hadn’t yet launched a transformation initiative said that Covid-19 has accelerated their plans. […]

Tips

97% of Fortune 500 Companies Rely on Social Media. Here’s How You Should Use It for Maximum Impact.

Social media platforms such as Instagram, Facebook, TikTok, YouTube and Pinterest offer countless ways for brands to connect with customers (both old and new). Here’s how to do it well. March 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. With the proliferation of technology over the years, small businesses have […]

Entrepreneurs

Why Ethics Matter For Social Media, Silicon Valley And Every Tech Industry Leader

At one time, the idea of technology and social media significantly influencing society and politics would’ve sounded crazy. Now, with technology so embedded into the fabric of our lives, it’s a reality that raises legitimate questions about Silicon Valley’s ethical responsibility.  Should tech companies step in to create and enforce guidelines within their platforms if […]

Miscellaneous

5 Tips for Harnessing Social Media to Scale Your Online Business

November 9, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Social media has become a quintessential element in today’s marketing mix. Approximately 3.5 billion people were active on the multitude of platforms in 2020 alone, and according to a report by oberlo.com, people spend about three hours daily on said platforms. Moreover, 54 percent of social […]

Miscellaneous

Behind the Review: A New Podcast Brought to You by Yelp and Entrepreneur Media

Behind the Review features conversations with business owners and reviewers about their experiences – whether positive or negative – giving listeners behind-the-scenes insights and real life learnings.  November 10, 2020 3 min read It’s no secret that customers want to have a positive experience and that business owners want to receive positive reviews. With that […]

Tips

After boycotts, advertisers and social media giants agree on steps to curb hate speech

Automation and Jobs Read our latest special issue. Open Now (Reuters) — Facebook, YouTube, and Twitter have agreed on first steps to curb harmful content online, big advertisers announced on Wednesday, following boycotts of social media platforms accused of tolerating hate speech. Under the deal, announced by the World Federation of Advertisers, common definitions would […]