Tips

Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift

September 29, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Faced with the coronavirus pandemic and a difficult economic climate, almost every industry finds itself undergoing a major paradigm shift, from local retail stores having to dramatically ramp up their online capabilities to major global brands grappling with supply chain challenges […]

Entrepreneurs

Lovevery’s Founders Show Us How To Thrive, In Business And As Individuals, In The Pandemic

Share to Facebook Share to Twitter Share to Linkedin Amid the global health crisis, the shifting economy, and the evolving political landscape, the world is asking entrepreneurs, strategists, and managers to shift their way of working, thinking, and doing business. At the same time, as any parent will tell you, the past six months have […]

Entrepreneurs

When The Pandemic Slammed Her Business, This Inventor Refused To Give Up—And Launched A Hot New Product Line

Share to Facebook Share to Twitter Share to Linkedin Inventor Raquel Graham has a knack for finding inspiration for new products in her daily life. When her two children refused to wear bulky scarves during Chicago’s cold winters, she created NEKZ neck wraps, a product that sold out on Home Shopping Network (HSN) within 16 […]

Entrepreneurs

This Mother-Daughter Team Was Building A Thriving Bakery That Served Corporate Events When The Pandemic Hit. Here’s How They’re Pivoting Successfully.

Mother-daughter team Geraldine Keough and Lindsay Smith were living their dream of running their own bakery, The Dessert Ladies in Stirling, N.J., when the pandemic hit. Focused on creating dessert bars for corporate clients—such as Goldman Sachs, Mercedes Benz, the NFL, Prudential and Northwestern Mutual—they suddenly saw orders slow to a trickle, as business events […]