Free Webinar | Nov. 23: Adapting to the Unexpected – Preparing your Business and Pivoting in Real-Time

Spartan Race founder Joe De Sena discusses what it takes to pivot in real-time and make fast decisions that can mean the difference between standing strong or shutting down. October 22, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. When the pandemic hit and the world went into lockdown, businesses had […]


This Mother-Daughter Team Was Building A Thriving Bakery That Served Corporate Events When The Pandemic Hit. Here’s How They’re Pivoting Successfully.

Mother-daughter team Geraldine Keough and Lindsay Smith were living their dream of running their own bakery, The Dessert Ladies in Stirling, N.J., when the pandemic hit. Focused on creating dessert bars for corporate clients—such as Goldman Sachs, Mercedes Benz, the NFL, Prudential and Northwestern Mutual—they suddenly saw orders slow to a trickle, as business events […]


How Do Million-Dollar, One-Person Businesses Navigate A Pandemic? Often, It’s By Pivoting

Rachel Charlupski built a business that has broken $ 1 million in revenue by providing babysitting services to hotels, sports teams and families on vacation in 18 cities. Relying on more than 2,500 independent babysitters, Charlupski, based in Miami, now serves 18 cities at The Babysitting Company. The high-end service, first launched in 2007, charges […]


3 Big Ways Companies Are Pivoting

May 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The global health crisis came swiftly. With little time to prepare for the nationwide shutdown that has left America on ‘pause’ for months, companies from all industries have had to pivot, and quickly. As customer needs have evolved over the past few […]