How Sticking to Their Principles Helped Zappos and Tom’s of Maine Step Ahead of Their Competition

October 18, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Capturing market share in a competitive industry is a matter of differentiation. When Tesla saw that its rivals favored function over form, it positioned itself as a sleek alternative to more prosaic vehicles like the Toyota Prius or the Chevy Volt. […]