Amazon Was One Of The First Online Brands We Ever Launched. Insights On How To Do Digital Company Branding Right

If you are an entrepreneur, small business owner or marketer today, with respect to branding, you probably are thinking that you can’t really observe an “online only” company. Well, maybe you can. When our marketing agency landed the Amazon account, we were experienced marketers and branding experts. But do you know what we had not […]


Why Entrepreneurs Should Aim to Fail — That’s Right. They Should Actively Seek It.

Here’s a viewpoint that might cause you to do a double take: Actively seeking rejection means you’re learning, adapting and getting that much closer to your destination. Related: 4 Ways To Push Through Adversity and Failure Without Ego Before you click away, just think about this a moment: Entrepreneurs are innovators: They defy conventional wisdom to find ways […]


The Right Way to Build a Product that Appeals to Women

October 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that Silicon Valley has a gross underrepresentation of female-founded products and female-identifying investors. Just look at the latest statistics regarding how many female-led startups land investment money. According to Fortune, only 2.2 percent of all venture capital spending in […]