Tips

97% of Fortune 500 Companies Rely on Social Media. Here’s How You Should Use It for Maximum Impact.

Social media platforms such as Instagram, Facebook, TikTok, YouTube and Pinterest offer countless ways for brands to connect with customers (both old and new). Here’s how to do it well. March 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. With the proliferation of technology over the years, small businesses have […]

Expansion

Why Consumers Care About Influencers, and Why You Should Too

February 10, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop. What do you think of when you hear the word “pudding”? For […]