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Kenshoo acquires Signals Analytics to supplement its AI-powered marketing platform

Kenshoo, a provider of a platform for managing marketing campaigns, yesterday announced its intent to acquire Signals Analytics, which provides a service for collecting unstructured consumer data that allows marketers to model campaigns using AI technologies. Signals Analytics counts organizations including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, and Mars as its customers. […]

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Understanding signals around product quality — and the role of automation (VB Live)

Maintain your employer brand in a pandemic Read the VentureBeat Jobs guide to employer branding Download eBook Presented by unitQ To beat the competition, you need to deliver great products and experiences. Learn how automated product quality analysis identifies actionable issues in user feedback, the best way to integrate tools into your workflow, and more. […]