Entrepreneurs

Want To Digitally Transform Your Business? Start With Social Media

Digital transformation continues to be a marketing buzzphrase in 2021, and for good reason. Survey data shows that a whopping 70% of businesses chose to step up or maintain their spending on digital transformation during the pandemic. Fifty-eight percent of businesses that hadn’t yet launched a transformation initiative said that Covid-19 has accelerated their plans. […]

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97% of Fortune 500 Companies Rely on Social Media. Here’s How You Should Use It for Maximum Impact.

Social media platforms such as Instagram, Facebook, TikTok, YouTube and Pinterest offer countless ways for brands to connect with customers (both old and new). Here’s how to do it well. March 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. With the proliferation of technology over the years, small businesses have […]

Entrepreneurs

Why Ethics Matter For Social Media, Silicon Valley And Every Tech Industry Leader

At one time, the idea of technology and social media significantly influencing society and politics would’ve sounded crazy. Now, with technology so embedded into the fabric of our lives, it’s a reality that raises legitimate questions about Silicon Valley’s ethical responsibility.  Should tech companies step in to create and enforce guidelines within their platforms if […]