Web Entrepreneur Startup Centre
GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. Hosted Online April 28-29, 2021 Register Now Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. After a relatively quiet January, video game brands upped their TV ad budgets in February by 34%, […]
Beyond the app store: Why mobile games need a multi-platform strategy Learn how to go beyond the tried-and-true pathways to improve discoverability, create community, and scale your mobile business. View On Demand As you’d expect after the holiday season, gaming brands pulled back from TV advertising in January to the tune of a 60% decrease […]
The numbers are in and it’s official: Sony’s PlayStation was the top gaming brand spender on TV advertising for 2020, accounting for over 40% of the industry’s total outlay. All told, 34 brands spent an estimated $ 270.8 million on TV ads, representing a 24% year-over-year decrease. And even though PlayStation was No. 1 for […]
You can’t solo security COVID-19 game security report: Learn the latest attack trends in gaming Access here Gaming brands spent an estimated $ 28.1 million on TV advertising in October — a 28.73% decrease from September’s outlay of $ 39.5 million and a 53.32% decrease from October 2019. Together, PlayStation and Nintendo made up over […]
You can’t solo security COVID-19 game security report: Learn the latest attack trends in gaming Access here The TV advertising spree for gaming brands continued in September with a 76.35% increase in estimated spend, up to $ 39.5 million from August’s $ 22.4 million. This is the largest TV ad outlay we’ve seen from the […]
September 16, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. From mom and pops to global brands, we’ve all felt frustrated at times with paying money to Google, Microsoft, Amazon, or any number of other paid search platforms for your own brand name. The biggest question that everyone has is, “Why […]
GamesBeat Summit Watch every session from the annual event On Demand Watch Now Gaming brands upped their outlay on TV advertising in August by 26.66% compared to July, for an estimated spend of $ 22.5 million. There was almost a three-way tie for top-spending brands, with Activision edging out longtime chart leader PlayStation. In total, […]
Like many people who start a business after a long corporate career, Wade Forbes wasn’t thrilled with handling the administrative parts of entrepreneurship. Forbes, co-founder of RedTale Communications in the Baltimore, Maryland area, does “sketchnoting,” where he creates storyboards, illustrations and rich pictures for organizations to capture what is said at their meetings. “I tell […]
July 27, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. I’m not going to get into the politics of TikTok operating as a foreign company on U.S. soil. Millions of Americans, and billions around the globe, are using it’s platform, and if you are an entrepreneur, you should know how to […]
TikTok tapped former Disney exec Kevin Mayer last week to be its new CEO and to serve as COO of parent company ByteDance. Hiring a leader in the U.S. is a smart move, since TikTok’s connection to China has sparked both speculation and scrutiny — including from U.S. lawmakers, who are concerned about both privacy […]
The gaming industry’s TV advertising spend saw an overall decrease in April compared to March, to an estimated $ 16.3 million from $ 17.3 million. Nintendo, which accounted for over 84% of industry spend in March, drastically reduced its budget (although it kept its first-place position), while PlayStation burst back onto the ranking after being […]
Legal tech startup Bodhala this week closed a $ 10 million financing round, the bulk of which will be put toward product R&D and sales efforts, cofounder and CEO Raj Goyle told VentureBeat. The company’s platform taps AI and machine learning to help companies analyze and optimize legal spend — a valuable service in light […]