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1 in 3 Americans reported starting a side hustle in 2020, during a time when the Economic Outlook reported employment numbers wouldn’t return to pre-pandemic levels until 2024. During most of 2020, people were forced inside, and one of our only outlets for social connection was the internet. The steady rise and interest in online […]
June 21, 2017 8 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/3/21. If […]
March 26, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Are your business’s services in high demand? Maybe you’re starting to feel like you’re ready to expand your business, but you don’t know where to get started. Or, you may not know if your services will stand out amongst competitors. There […]
March 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2012, a joint research team from Columbia University, MIT and Harvard released a paper titled, “Who Lives in the C-Suite?” In the paper, authors came across the statistic that the average number of managers reporting directly to a CEO had doubled in a […]
Clear marketing messages, a streamlined platform and good content. Let’s start there. March 9, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. I’ve had some service professionals — speakers, coaches, trainers, consultants — ask me what they can do to get their message out to a wider audience and start impacting […]
February 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. All you need is an idea, a little grit, and an empty garage to launch a global brand. Right? That’s the story we’ve happily internalized for years. Perhaps it explains why ideas like Juicero and MoviePass not only saw the light of day but were generously funded […]
To achieve success, business leaders need agreement from their executive team. For example, if you want your company to grow faster, you need a new business strategy and a team that is able to follow that strategy to achieve faster growth. To do that you must lead a process that invents a growth strategy, plans for implementation, and drives execution. You […]
Customer perception is a major part of any success, and getting your business name right is the first step to building a solid brand to attract customers and increase revenues. January 13, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Most new entrepreneurs don’t think twice about their business name, but […]
December 2, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. I’ve been spending a lot of time over the last few months talking to people about why they hesitate to start something new, and their answer is often the same – they’re afraid. I can definitely relate. The other day, someone […]
February 19, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Every business needs to have a written business plan. Whether it’s to provide direction or attract investors, a business plan is vital for the success for your organization. But, how do you write a business plan? SBA.gov recommends that a business plan […]
Think of your strategy as a machine that’s made up of different small parts all working toward one goal. December 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Figuring out a strategy that improves social media engagement and conversion rates — and aligns with business goals — is a common […]
October 23, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those decisions whether or not to manage your marketing campaigns with in-house teams […]
September 29, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. I successfully started and grew two coaching businesses during the 2008 economic recession and 2020 pandemic, respectively. Although I wish the world’s circumstances were better when I chose to start these businesses, the truth is sometimes those harsher conditions make a […]
Automation and Jobs Read our latest special issue. Open Now (Reuters) — Facebook, YouTube, and Twitter have agreed on first steps to curb harmful content online, big advertisers announced on Wednesday, following boycotts of social media platforms accused of tolerating hate speech. Under the deal, announced by the World Federation of Advertisers, common definitions would […]
September 17, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. When smaller businesses undergo a slowdown like the one many are currently experiencing (not that there’s any precedent for this specific circumstance), owners often target increasing their sales as a primary strategy to reinvigorate their profit goals. Debt reduction, potentially a more achievable step to healthier net profits, is often […]