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6 Steps to Starting a Business Successfully During the Worst of Times

September 29, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. I successfully started and grew two coaching businesses during the 2008 economic recession and 2020 pandemic, respectively. Although I wish the world’s circumstances were better when I chose to start these businesses, the truth is sometimes those harsher conditions make a […]

Entrepreneurs

This Mother-Daughter Team Was Building A Thriving Bakery That Served Corporate Events When The Pandemic Hit. Here’s How They’re Pivoting Successfully.

Mother-daughter team Geraldine Keough and Lindsay Smith were living their dream of running their own bakery, The Dessert Ladies in Stirling, N.J., when the pandemic hit. Focused on creating dessert bars for corporate clients—such as Goldman Sachs, Mercedes Benz, the NFL, Prudential and Northwestern Mutual—they suddenly saw orders slow to a trickle, as business events […]