Expansion

How Do You Measure Value? 3 Not-So-Obvious Objectives (and Results) You’re Missing Out On

November 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. If you run a data-oriented company, you have clear key performance indicators (KPIs) and objectives and key results (OKRs) that you review personally or with your team on a monthly, quarterly or annual basis. These are typically run-of-the-mill data points: customer […]

Miscellaneous

Can Contemporary Art Create Value for Your Brand?

Art isn’t just for decoration. It can also be used as a strategic marketing and branding tool that evokes desire from consumers. As globalization and digital culture redefine luxury and exclusivity, savvy retailers have turned to the art world to enhance customer experiences. According to “Consumer Perceptions of How Luxury Brand Stores Become Art Institutions,” a study published […]