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The Marketer’s Playbook for Retaining Customers and Bringing in New Ones — Even During a Recession

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is crucial for any . But making your marketing more effective, especially in the face of a volatile , can present challenges. For the busy entrepreneur, understanding how to navigate economic swings can mean the difference between thriving, struggling or even shutting down.

Here are a few tips that can help marketers of all varieties get more for their money. Most importantly, these ideas can improve , bring in new customers even during an , and more.

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